Situation
Our client was a manufacturing and engineering organization in need of a business plan to implement their e-commerce strategy. The organization aspired to enhance their customer business value proposition by expanding their service offerings and web presence.
Challenges
The main challenges we faced on this project included:
- Avoiding multi-channel conflict
- Successfully leveraging the service offerings into the e-commerce arena
Actions
To address these challenges, our consultants:
- Linked and aligned the e-commerce strategy to the business strategy
- Assisted in the implementation of an e-commerce strategy with effective program management and change management services
- Defined the plans for the project and assessed client capabilities
- Assisted and advised in the development of strategic alliances, associates and joint ventures
- Performed competitive analysis, benchmarking studies and research of market trends
- Identified opportunities to take advantage of and the potential investment needed to pursue opportunities
Results
At the conclusion of the project all the key success factors had been achieved, and the client was highly satisfied with the project deliverables and the value added by Schroeder & Schroeder Inc. Our actions resulted in:
- Definition of a strategic intent for e-commerce
- A clear vision of how e-commerce affects the client’s industry
- Full integration of the e-commerce strategy with the client’s business processes and strategy